EXCLUSIVE: CBD Censorship Continues Amid Current Trend Of Cannabis Legalization
What word does not belong to this group? Sex, hate, alcohol, guns, CBD or tobacco?
Well, opinions differ, right?
According to Cellular Telecommunications and Internet Association (CTIA), a non-profit business organization that monitors and reports violations of sex, hate, alcohol, guns and tobacco content, or SHAFT, the word group is fine… That is, the five concepts belong.
CBD under the SHAFT umbrella
In July, CTIA classified CBD under the SHAFT umbrella, which means that CBD can no longer be promoted via SMS messaging. It is now seen in the same category as hate speech, alcohol and guns.
These newly imposed SMS marketing restrictions are adding to the confusion in the hemp and cannabis industries. While Congress gave the green light to legalize hemp and hemp-derived products in 2018, the The FDA has yet to create clear guidelines or policies regarding hemp-derived CBD.
Ironically, these hemp-related restrictions are being imposed during the current trend of legalizing cannabis in the United States.
The solution: fight against censorship and the stamping of a hateful classification.
Step one – Form a coalition, start a petition
Stripped of an important marketing tool, over 20 CBD brands (including Prima, Foria, Recess, Miss Grass, Onda, Quim, Plant People and many more) have come together in a coalition. Their the first task was to start a petition plead for :
- Adoption of Law S.1698 on access to hemp and consumer safety, who should create legal and regulatory avenues for the nationwide sale of hemp extract products such as CBD supplements, creams and balms.
- Urge the FDA to move forward with regulatory action this would distinguish hemp-derived CBD from cannabis and create a regulatory framework for businesses to ensure compliance and protect consumers with clear guidelines and standards.
Benzinga wanted to know more about the difficulties CBD companies have faced since CBD was put on the SHAFT list, so we contacted Jessica Assaf, CEO and co-founder of Prima as good as Jon Brandon, CEO and co-founder of Foria.
Prima is a CBD wellness brand based in Los Angeles, California which manufactures skin care and supplements based on hemp CBD and therapeutic botanical ingredients. Foria is also a CBD company with a primary focus on sexual wellness, which, according to the claims, is the first to launch CBD products specially designed for this purpose.
SMS – A more than important part of the marketing strategy
“SMS was a very important marketing tool and channel for us, because it allowed us to connect 1: 1 with our customers. This misclassification also impacts our ability to enter certain retailers, as well as our ability to advertise, ”Assaf told Benzinga.
Previously, SMS messaging was a key part of Foria’s marketing strategy, helping it to reach customers they might not otherwise have found, Brandon added.
“The classification of CBD as SHAFT content is not only inaccurate, it is unfairThey both agreed, noting that CTIA’s censorship of CBD is adding to the misinformation around CBD and limiting important education.
Even without the TREE regulations, CBD companies already face challenges, especially when it comes to reaching and educating consumers, due to the lack of clear FDA regulations.
“Restrictive and very disparate policies have been implemented by independent organizations like CTIA on how Facebook (NASDAQ: FB), Amazon (NASDAQ: AMZN),
Google (NASDAQ: GOOG), Shopify (NYSE: SHOP), TIC Tac, Twilio (NYSE: TWLO) and many others, can market, communicate and sell their hemp-derived CBD products, ”Brandon explained.
These platform restrictions have left CBD brands with few options for marketing and educating people.. The confusion around CBD has been around for a long time, mainly because the compound can also be found in the cannabis plant, which contains THC. But, it’s important to note that while THC can get you high, CBD can’t and doesn’t. It is a non-intoxicating compound that is also found in hemp.
CBD has been “safely used for years as a natural remedy for better sleep, reducing stress, minimizing period cramps, promoting skin health, relieving pain, and for general anti-inflammatory purposes,” Brandon underline.
A higher goal – the destigmatization of CBD
“The petition is just the start for the CBD Brand Coalition“Assaf said, adding that their goal is to remain a permanent coalition and to hold quarterly meetings to discuss the most important issues in the industry.
The major problem now is the new restriction on texting, Assaf said, adding that they would also collaborate on a campaign around The limits of Facebook. The petition already has more than 13,600 signatures.
“What is so special and unique about this initiative is that this is the first time (in a long time, if ever) that a group of some of the biggest CBD and cannabis brands have chosen the collaboration instead. than competition, joining forces to raise awareness of a problem that affects us all, ”Assaf explained.
Our goal is much bigger than the SMS issue, she added – “we are on a mission to destigmatize CBD and advocate for regulations that legitimize and validate the industry and end the legal ambiguity that restricts what we can do. We all believe wholeheartedly in the therapeutic potential of the cannabis plant and we want to open the eyes of as many people as possible to its role in health and well-being.“
Photo: Courtesy of CRYSTALWEED cannabis on Unsplash