Militarized Marketing of Bushmaster and Other Gunmakers Exposed in New Violence Policy Center Slideshow
WASHINGTON , May 16, 2022 /PRNewswire/ — The Violence Policy Center (VPC) today released a new slideshow of advertisements and catalog images from the firearms industry exposing common themes that gunsmiths use in their gun marketing. weapons such as the Bushmaster XM-15 assault rifle used in the mass shooting last weekend at a Tops supermarket in Buffalo, New York.
In the introduction to the three-part slideshow, the VPC explains, “Miltarization dominates the public face of today’s firearms industry, whether in magazine ads, catalogs and websites. manufacturers, or the content of gun magazines that cater to gun owners. points of sale, three themes are systematically found”—
A language and images that equate military weaponry with the virtual embodiment of freedom. In this context, gun owners are often portrayed as brave men (and they are almost always men) standing alone, a frontline force against oppression, often from the government. Some companies date back to the days of the Founding Fathers, encouraging these gun buyers to think of themselves as modern-day patriots.
The use of military or law enforcement terms and imagery extolling the virtues of the potential gun buyer, including the hero. These descriptions are supplemented with words such as “bravery”, “honor” and similar terms to describe an undefined “mission”. Accompanying images most often feature users outfitted in military-style gear.
Language and imagery claiming that the weapons being sold are identical, or nearly identical, to weapons carried and used by law enforcement or the military. Many manufacturers highlight the military and/or police pedigree of their firearms. Often the only difference is that guns sold to civilians are semi-automatic, firing a bullet on the pull of the trigger, instead of being able to fire in burst mode or fully automatic.
VPC Executive Director Josh Sugarman says, “Most Americans would be shocked at what the gun industry has become. In their marketing of militarized weapons, arms manufacturers cater to the fantasies of their buyers, no matter how dark. These weapons of war are sold without worrying about the real potential. -global consequences, such as mass shootings, where these military-bred weapons are used for the exact purpose for which they were designed.”
For the homepage of the three-part slideshow of firearms industry advertisements and catalog images illustrating the militarized marketing of assault weapons and large capacity pistols by gunsmiths, please see https:/ /vpc.org/slideshows-examples-of-how -the-arms-industry-markets-its-militarized-weapons-to-civilian-arms-buyers/. All slideshows can be easily shared or embedded using the buttons at the bottom of each slideshow.
For general information on Bushmaster’s weaponized marketing, please see http://vpc.org/wp-content/uploads/2018/04/Bushmaster2018.pdf.
For a list of examples of mass shootings in United States since 1980 involving high capacity ammo magazines, please see https://vpc.org/fact_sht/VPCshootinglist.pdf.
The Violence Policy Center is a national educational organization that fights firearm death and injury. Follow the VPC on Twitter and Facebook.
Contact: Sally Martinelli202-822-8200 x104 (work), 203-885-6136 (cell), [email protected]
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SOURCE Violence Policy Center